Royal Mail
Microsite
Royal Mail’s Door to Door division sought to engage with their top 100 potential clients who utilise mail for direct initial communication, aiming to showcase their service as a valuable addition to their marketing mix.
Direct mail
We developed a campaign centred around a direct mail piece that introduced an engaging riddle along with personalised URLs (PURLs). The riddle, tailored by our team, effectively highlighted the key benefits of the service. Additionally, we meticulously designed the mail piece and carefully selected the stock for printing. Leveraging our expertise, we processed the client’s data to generate targets with unique PURLs for each recipient.
Microsite
Subsequently, we conceptualised and developed a dedicated microsite, utilising our tracking software to monitor site activity linked to individual PURLs. This comprehensive tracking system provided invaluable insights into user engagement and behaviour, enabling actionable feedback for the Royal Mail sales team.
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