This project marked a collaborative effort between What Car? magazine and Hyundai, aimed at elevating awareness of the innovative features integrated into Hyundai’s latest automotive lineup. We embarked on the design and development of a dedicated website strategically aligned with What Car?’s overarching digital framework.

Drawing inspiration from the core elements of the main What Car? website, we meticulously crafted a bespoke online platform tailored to showcase Hyundai’s cutting-edge advancements in automotive technology. Leveraging the familiar interface and user experience of What Car?’s familiar format, our goal was to seamlessly integrate Hyundai’s narrative into the existing framework, ensuring a cohesive and immersive user experience.

To enhance visibility and engagement, the website was deployed as a standalone subdomain within the What Car? domain, capitalising on the magazine’s extensive online readership and traffic. By strategically aligning with What Car?’s established digital footprint, we maximised exposure and facilitated seamless navigation for users exploring Hyundai’s latest offerings.
Robust tracking mechanisms were implemented to provide comprehensive insights into the impact of What Car?’s traffic drivers on user engagement and conversion metrics. Through careful monitoring and analysis, we integrated reporting metrics for What Car? magazine and Hyundai, empowering them with data-driven insights to optimise their ongoing marketing.

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