We worked with Bauer to design a captivating Direct Mail campaign aimed at enticing potential subscribers to share the gift of a magazine subscription. We aimed to evoke the excitement of receiving a new magazine in the mail each month, emphasising the joy of anticipation and discovery.

Our approach involved creating a hand-drawn Direct Mail piece that exuded charm and curiosity. Complementing this tangible experience was a trackable microsite designed to quantify leads and monitor engagement. By seamlessly blending traditional and digital marketing elements, we sought to maximise the campaign’s effectiveness and drive subscription conversions.

Throughout our website these terms are used for identification purposes only.
Products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.