To create a versatile and easily identifiable brand, complemented by a cohesive suite of design elements including website design, entry guides, social media templates, and HTML emails. These assets were to facilitate consistent communication of the Awards, particularly during key phases such as entry opening, closing dates, ticket promotion, and the acknowledgment of judges’ effectiveness.

Additionally, we developed an engaging awards ceremony presentation to showcase shortlisted and winning entries during the event itself.

a fish in sea collaborated closely with CorpComms on the Corporate Reporting Awards, building upon the design framework established for the previous Strategic Comms Awards. Given the dynamic nature of this sector, our approach emphasises the retention of familiar brand elements while infusing fresh energy and creativity into the concept and branding. This ensures that the Awards maintain their relevance and vibrancy within the communications industry calendar.

Our design strategy focuses on updating and refreshing the brand. We aim to create a distinctive and contemporary feel that resonates with the target audience. Additionally, the branding is crafted to seamlessly integrate into a limited colour palette and accommodate sponsor logos, ensuring versatility and consistency across all touch-points.

Our goal is to create a distinctive mark centred around the date format. The year block element plays a crucial role in the Awards logo design, and supports the identity of each annual event – It is essential for each year to stand out and differentiate itself from previous years Awards. The typeface for ‘Strategic Comms’ pays homage to the typeface used for the Corp Comms Awards, while the typeface for ‘Awards’ lends a sense of prestige and importance to the event, reflecting its significance within the industry.

The website and it’s branding can be found here: corporatereportingawards.co.uk.

A strong magenta and purple colour palette works well with the lighting within the venue. Supporting imagery plays a strong part in conveying the feel of the brand.

Logo design. Brand Identity. Icon designs. Social Media templates. Website project consultation. Website Design. UX refinement. Website maintenance and on-going support. Entry guides, Presentation ceremony slideshow. Seating plan. Tickets.

Navigating the evolving landscape of design trends and technological advancements posed an initial challenge. Ensuring the brand stayed true to its essence while adapting to contemporary aesthetics required meticulous attention. Additionally, coordinating with various stakeholders, managing iterative design processes, and aligning with the ever-changing criteria for award evaluation demanded a fine balance. Overcoming these challenges, a fish in sea successfully delivered a dynamic and impactful brand identity for the CorpComms Awards, fostering a sense of continuity and innovation.