We were approached by Fix Radio to collaborate on an innovative in-store promotion aimed at attracting the attention of tradespeople to the station’s trade-specific programming. The concept was straightforward yet effective: select relevant song tracks from the Fix Radio playlist and use them as thematic elements for in-store way-finding and promotional materials.

Our creative team produced a range of engaging floor stickers, A5 flyers and counter stands, strategically placed to catch the eye of trade shoppers. The floor stickers featured song titles that were location specific, directly linking to the Fix Radio playlist, creating a connection between the in-store experience and the radio station’s content.

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