We worked with the Metro Newspaper to design a series of in-paper advertisements for the Royal Navy. These advertisements highlighted the adventurous and exciting role that Royal Navy Reserves play in keeping our seas safe.

The promotion featured quotes from real-life reservists, showcasing the personal and professional benefits of becoming a reservist. Each advertisement was designed to  convey the sense of adventure and purpose that comes with being part of the Royal Navy Reserves. The aim of the campaign was to encourage participants to attend an informational event, providing an opportunity to learn more about the rewarding experiences and opportunities available.

To ensure maximum impact, we developed a comprehensive range of materials, including full-page ads and interactive elements, each designed to align with the Royal Navy’s brand and message. This multi-faceted approach was designed inspire potential recruits, driving attendance to the event and building a deeper connection with the audience.

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