Over 4 million children in the UK currently grow up in poverty, and the stress it imposes on them and their families can lead to enduring emotional and social challenges. Kids Matter aims to strengthen families and disrupt this negative cycle.

Research underscores that group-based parenting programs represent the most effective early intervention for children. It’s crucial for mothers, fathers, and caregivers to enhance their own well-being and confidence in parenting skills to help kids thrive. While all parents benefit from support, Kids Matter programs are specifically tailored for families facing adversity.

The founders of Kids Matter approached us to create a brand identity that would launch their initiative, secure vital funding and expand their proven approach to a broader audience. This included developing training materials, guidebooks, and a course manual, as well as interactive games, feedback sheets and more. A thrill to work on, several of our team were new parents themselves and we learned and cherish a great deal of the information we devoured over the course of this project.

Despite challenging deadlines, we also designed and developed a website to support Kids Matter’s launch. We are proud to report that, to date, Kids Matter has supported over 4,500 children and 2,000 parents, providing life-changing assistance to children affected by poverty in our communities. This project was driven by the founders’ passion and dedication, making it a true pleasure to collaborate with them.

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