Patrick Henry is a well-established, award-winning estate agency serving the communities of Clapham and Balham since 2014. Known for its personable service and strong local presence, the brand has grown steadily while staying true to its core values: trust, integrity and a deep understanding of what makes a house a home.

We first worked with Patrick Henry at launch, designing the original identity, including the now-familiar owl motif and accompanying strapline: Patrick Henry, a wise move. The visual concept centred around trust, guidance and local expertise, with the owl symbolising quiet confidence and clear-sighted decision making.

A decade later, we were asked to revisit and refine the brand. Rather than reinvent, we evolved. The owl is now wise, more focused, self-assured and expressive of the agency’s maturity and reputation. We created a bespoke variant of the wordmark to give the brand a distinctive typographic voice, one that feels premium but approachable. The refreshed colour palette shifts to a more refined combination of silver and blue striking a tone of calm authority and professionalism.

This brand update honours a long-standing relationship and reflects the agency’s evolution while preserving the elements that made it memorable in the first place. It’s a confident step forward, quietly assured and ready for the next chapter.

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