Since 1990, Shots has been the definitive platform for showcasing the world’s most innovative advertising across various mediums, including print, online, events, parties, and awards. Tasked with promoting the Shots beach party at the esteemed Cannes Film Festival, we embarked on a multifaceted campaign to engage industry luminaries.

Through personalised direct mail, tailored email follow-ups, and a customised microsite experience, we encouraged recipients to subscribe to shots magazine. As a compelling incentive, subscribers were offered the exclusive opportunity to attend the prestigious beach party at Cannes, accompanied by a complimentary bottle of champagne, fostering connections among leading creative minds and emerging talents in the industry.

 

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