Metro Newspaper embarked on a campaign in print to promote Royal Caribbean, a leading cruise line. As part of this initiative, our task was to design and build a corresponding HTML email that would complement the print campaign.

The primary objective of the email was to encourage audience engagement and drive entries to an online competition hosted by Royal Caribbean. The competition offered participants the chance to win an exclusive VIP experience aboard the luxurious cruise ship, ‘Quantum of the Seas.’

By aligning the email campaign with the print promotion, we aimed to maximise reach and engagement among Metro’s audience to generate interest and participation in the exclusive competition.

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