Dennison
Logo design, branding & website Design
We were proud to support the revival of Dennison, a historic name in British watchmaking, brought back to life by our long-time collaborators at Watches of Knightsbridge. Once one of the UK’s last remaining watch case manufacturers, Dennison famously supplied cases for brands such as Rolex, and even accompanied Sir Edmund Hillary on his ascent of Everest.
The project began with the careful recreation of the original Dennison logo. Using archival materials and references supplied by the team, we reconstructed the mark with respect for its heritage—retaining its character while ensuring it worked across modern applications.
THE BRAND REVIVAL
Alongside the identity work, we designed and built a new e-commerce website and brand portal. As well as showcasing the new range of tool watches, the site also serves as a home for Dennison’s remarkable history – from its links to the British military, to its contribution to early exploration and horological engineering.
The watches themselves are beautifully crafted, and the design language we developed had to reflect that same level of care, precision and durability. Every detail, from typography to layout, was considered to match the weight and quality of the product.
Reviving a legacy brand is never a small task, but it’s a challenge we approached with genuine respect for the past, and achieved in good time.
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