We worked with the Metro Newspaper to design a series of pieces in support of Tropicana, with the aim of brightening up commuters’ mornings. The campaign encouraged readers to tweet a photo along with the campaign hashtag, with the exciting incentive that if their photo was published, they would win £100.

What stands out in this design is the clever use of the background orange slice, which creates the feeling of morning sun rays, perfectly capturing the essence of the campaign. It was a great job, filled with creative fun and plenty of morning positivity. This campaign brightened the readers and engaged them in a delightful manner, enriching their morning commute with a burst of Tropicana sunshine.

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