We worked with the Metro Newspaper to design an extensive series of ‘Readers Offer’ advertisements for Ocado, crafted exclusively for Metro’s readership. These advertisements were designed to highlight the vast selection and convenience of Ocado’s home delivery service. The offers emphasised Ocado’s commitment to variety and ease, featuring special incentives such as discounts on the first delivery and a full year of free midweek deliveries.

To ensure the campaign’s effectiveness and reach, we delivered a comprehensive range of materials, including full-page ads, 25×4 ads, and interactive HTML email designs and builds. Each element was designed to maintain a consistent look and feel across each format, maximising engagement and reinforcing Ocado’s brand message. This multi-format approach ensured that the promotional content was visually appealing and compelling, while driving customer interest and participation.

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