Family Building Society

Advertorial

We helped the i newspaper to design an advertisement promoting the Windfall Bond offered by Family Building Society. This ad was structured as an information-driven article, aimed at helping potential investors make informed decisions about the Windfall Bond, particularly in comparison to the well-known Premium Bonds offering.

Our design approach was two fold – first, to ensure the advertisement complimented the Family Building Society’s brand identity; and second, to maintain an authentic editorial style that would appeal to the newspaper’s readership. By combining these elements, we created a piece that felt both informative and trustworthy.

DESIGN WITH BENEFITS

The advert featured a summary of the Windfall Bond’s benefits, presented in a clear manner. It provided readers with comprehensive insights into the bond’s unique advantages.

In addition to the textual content, the design goal was to create a balanced blend of editorial authenticity and branded content, ensuring that the ad captured the essence of the Family Building Society’s identity.

This project is a great example of how thoughtful design and strategic content can come together to create a compelling advertisement that informs and engages the target audience effectively.

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