In close collaboration with Working Finance, we developed their new their brand identity, leveraging their rich history and aligning it with their target audience. Drawing inspiration from their pioneering spirit, we meticulously crafted a brand position that encapsulated their innovative approach and legacy. Through a series of bespoke illustrations intricately woven into the logo, we captured the essence of their journey and aspirations.

Expanding on this theme, we seamlessly extended the brand identity across various touch-points, including business cards, compliment slips, and letterheads. Each element was designed to reflect the brand. By harmonising visual elements and messaging, we designed an impactful brand presence that authentically represented Working Finance’s values and aspirations.

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