HP
Microsite
In collaboration with Stuff magazine, we embarked on an exciting project to showcase the HP Pavilion dv6 laptop and its groundbreaking Beats Audio technology. Our goal was to highlight the laptop’s exceptional sound quality and connectivity features through an engaging and interactive microsite experience.
At the heart of the microsite was an innovative beat generator, allowing visitors to experience the power of beats creation first hand. This interactive feature could be easily shared on social media platforms, amplifying the reach and impact of the campaign.
In addition to the beat generator, the microsite provided comprehensive summaries of the laptop’s key features, accompanied by multimedia content including an image gallery and a product review video from Stuff magazine. Visitors were also given the opportunity to participate in a competition to win their very own HP Pavilion dv6 laptop, enhancing engagement and excitement surrounding the campaign.
We developed a microsite that showcased the HP Pavilion dv6 in the best possible light, whilst engaging visitors with its interactive elements and relevant content. The result was a dynamic and immersive digital experience that effectively communicated the unique selling points of the laptop while driving brand awareness and customer participation.
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