Dell approached us with a common dilemma; while they understood the significant impact of product videos on purchasing decisions, locating these videos on their website was proving to be a hurdle for potential customers.

Recognising the need for a viable solution, we developed a strategic campaign to streamline the user experience and direct visitors to the specific videos they were seeking. Through targeted navigation and clear prompts, we ensured that customers could easily find and engage with the valuable product content, ultimately boosting Dell’s online sales conversion rates.

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