In collaboration with What Car? magazine, we designed and developed a dynamic microsite for BMW as a pivotal component of their winter wheels and tyres product launch campaign. Our task was to curate a digital platform that not only showcased the innovative features of the latest winter tyres but also provided comprehensive test results, factual information, and engaging videos to educate consumers about the benefits of using winter tyres in the colder season.

Drawing upon our expertise in digital marketing and user experience design, we crafted a user-friendly microsite that integrated BMW’s branding with informative content. The microsite served as an informative hub for consumers to explore detailed insights, watch informative videos and understand the advantages of adopting winter tyres during inclement weather conditions.

Through strategic collaboration with What Car? magazine, we ensured that the microsite aligned with BMW’s campaign objectives while delivering valuable and compelling content to their target audience.

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