When the Metro Newspaper launched a travel campaign to entice readers with enticing offers on weekend getaways and city breaks, we were called upon to complement their efforts by creating digital versions of the ads. Our task was to integrate these advertisements as interstitials within Metro’s main digital app, enhancing the reader’s experience and extending the reach of the campaign beyond traditional print.

To achieve this, we adapted the visual and interactive elements of the print ads into dynamic digital formats optimised for display within the Metro app. Our expertise in digital design and advertising ensured that each interstitial captivated the audience’s attention and effectively conveyed the allure of the travel offers showcased in the campaign.

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