BlackBerry’s initiative to attract more developers to their platform through interactive events around the globe presented an exciting opportunity to bolster their brand presence and engage with their target audience. Entrusted with the task of designing comprehensive marketing assets to support these events, we enjoyed the challenge of aligning our creative with BlackBerry’s established brand guidelines while ensuring each asset had innovation and impact.

Our collaboration with Blackberry encompassed the development of a diverse range of marketing collateral designed to captivate and inspire developers. From the iconic elements of the BlackBerry brand toolkit we crafted visually striking posters and banners that conveyed the essence of the Developer Days events.

In addition to traditional print materials, we developed a series of email campaigns tailored to drive engagement and registrations for the events. Each email was thoughtfully designed to showcase the unique value proposition of the Developer Days and compel recipients to attend.

To amplify the reach of the events we designed and built a dedicated microsite that served as a hub for event information, registration and updates. The microsite was optimised for user experience across desktop and mobile devices, ensuring accessibility for developers worldwide. Through our collaborative efforts, BlackBerry successfully expanded their developer community and reinforced their position as a leading innovator in the tech industry.

Throughout our website these terms are used for identification purposes only.
Products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.