World Cancer Day, an initiative by the Union for International Cancer Control (UICC), brings together the global cancer community to reduce the cancer burden, promote equity and integrate cancer control into global health and development agendas.

To support World Cancer Day, we helped Metro Newspaper and Cancer Research UK with designs for a series of advertisement content pages promoting Race for Life. These pages featured inspiring interviews and motivational tips from Race for Life Ambassador Jessie Pavelka, along with themed competitions and a compelling call to action, encouraging readers to sign up and participate in the event itself.

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