The Independent
Email Design & Build
We assisted the Independent newspaper in creating a series of HTML emails and email templates designed to effectively communicate with their vast subscriber readership. The Independent offers a wide range of topic-focused newsletters, each curated to meet the specific interests of its recipients.
Our design efforts included the creation of specialised newsletters for significant events throughout the year, such as the best Black Friday deals. These event-specific newsletters were crafted to capture attention and deliver valuable content tailored to the subscribers.
ROBUST EMAIL FRAMEWORKS
Additionally, we developed email frameworks that empowered the editorial team to generate ongoing editions. These frameworks were integrated into the distribution platform, allowing the team to maintain full control over the content while adhering to a standardised design structure. This approach ensured consistency, efficiency and flexibility in the production of their newsletters, enabling the Independent to engage their audience effectively and dynamically.
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