To make sure each spread was engaging and visually appealing, we employed a variety of design styles and elements:

• Full-colour designs: With vibrant images and graphics to capture the essence of the events and activities. This approach made the pages pop and drew readers in.
• Variety of Styles: The spreads had a consistent look and feel that stayed on brand for Heineken. Each page featured a slightly distressed, collage aesthetic, capturing the diverse and dynamic nature of the events.
• Maximising Space: The double-page format allowed us to maximise the available space, ensuring that each day was given its due attention and that the layout was both informative and visually balanced.

Heineken sponsored events

In addition to the editorial content, the spreads included advertisements for unique Heineken-sponsored events:

• Exclusive Access: These ads provided information on special Heineken events, offering readers the chance to gain entry to exclusive happenings sponsored by the brand. This not only promoted Heineken’s involvement in the local scene but also tied in seamlessly with the overall theme of uncovering the best of London.
• Integrated design: The ads were designed to fit seamlessly within the spreads, maintaining a cohesive look and feel while still standing out to ensure they captured the reader’s attention.