METRO
Vodafone Newspaper Advertorial
Vodafone partnered with The Metro newspaper for an exciting weekly takeover of the Connect section. This dynamic collaboration aimed to engage readers with the latest hot takes on technology, gadgets, games, and apps through a series of high-quality advertorials and full-page content features. Our role was to design and supply these elements for both the print and digital editions of the newspaper, ensuring a seamless and captivating reader experience.
Each week, Vodafone’s takeover included:
- Two Advertorials: These advertorials were crafted to seamlessly blend informative content with subtle promotional messaging, highlighting Vodafone’s expertise and thought leadership in the technology sector. Each piece was designed to captivate readers and provide valuable insights into the latest trends and innovations.
- Full Page of Content: This comprehensive page was dedicated to covering the most current and exciting developments in technology, gadgets, games, and apps. We ensured the content was visually engaging and easily digestible, making it appealing to both tech enthusiasts and casual readers alike.
DESIGNED FOR PRINT & DIGITAL
To maximise the reach and impact of the campaign, we designed and supplied content for both the print and digital editions of the newspaper. This dual-format approach allowed Vodafone to connect with a broader audience, ensuring their message reached readers regardless of their preferred medium.
The tight deadlines associated with this campaign were both challenging and exhilarating:
- Content summaries Monday: Each week began with receiving content summaries on Monday. This initial brief set the stage for the week’s creative process, providing us with the essential themes and topics to be covered.
- Content to print Thursday: By Thursday, the full content had to be finalised, approved and ready for print. This tight turnaround demanded exceptional organisation, efficient workflow management, and a high degree of creativity and flexibility from our team.
AN ENJOYABLE & REWARDING CAMPAIGN
Despite the pressures of tight deadlines, the Vodafone weekly takeover of the Metro Connect section was an immensely enjoyable campaign to be involved with. The fast-paced nature of the work kept our team energised and motivated, while the opportunity to collaborate with Vodafone and The Metro allowed us to showcase our ability to deliver high-quality, engaging content under pressure.
It was a pleasure to contribute to a project that not only promoted the latest in technology but also brought value and enjoyment to the readers of The Metro newspaper.
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